Automated Google Review Requests for Law Firms
When a matter closes, this workflow sends every client the same review request by text at the 48-to-72-hour sweet spot. More Google reviews, asked consistently, without you remembering to do it. Free n8n workflow, yours to keep.
Get the template. We’ll email you the download link and a short note on how to deploy it.
Compliance: never touches your legal work
This automation only handles operational steps — sending, routing, and moving data. It doesn’t draft, analyze, or make any legal judgment, consistent with ABA Opinion 512.
What’s inside
- The review request workflowOne n8n file. On matter close it sends an SMS-first review ask at the 48-to-72-hour window, when the experience is fresh.
- The same ask for every clientEvery closed matter gets the identical request. No cherry-picking who you ask, which keeps you on the right side of the rules.
- A private feedback pathClients who raise a concern reach you directly so you can fix it. The public Google link is offered to everyone, never withheld.
- Editable message templatesPlain, firm-approved copy you control. No legal content, no fee talk, just a courteous ask and a link.
- 15-minute deploy guide + LoomConnect your phone number and your Google review link. No developer needed.
✓ Works great when
- You close matters regularly but ask for reviews inconsistently or never
- You want a steady flow of Google reviews without a paid reputation platform
- You want the ask to go out automatically at matter close, not whenever you remember
✗ What breaks at scale
- You want the ask triggered straight from your case-management system on matter status change
- You need reminders, multi-channel follow-up, and reporting on review volume over time
- You want private feedback logged and routed to the right person for service recovery
Want the version built for your firm?
Done-for-You Build.
The free workflow sends the ask on matter close. When you want it triggered from your case-management system, with reminders, multi-channel follow-up, and reporting, that is a Quick-Win Build. We wire it into your stack and hand it back tested, with the same-ask-for-everyone rule kept intact.
What you get
- Review asks triggered automatically from your case-management system on matter close
- Reminder and multi-channel follow-up for clients who do not respond the first time
- Private feedback logged and routed to the right person for service recovery
- Reporting on review volume and response rate over time
Frequently asked
What platform do the automated review requests run on?
They run on n8n, a free open-source automation tool you host yourself. Import one workflow file, connect Twilio and your Google review link, and it sends automatically. Nothing is locked to us.
Is this review gating? Is it compliant?
It is not review gating. Every client gets the same request and the same public Google link. We never screen out unhappy clients or hide the link from anyone. Alongside the public ask, clients can also raise a concern with you privately, so you hear about problems early. That is service recovery, not suppression, and it keeps you compliant with Google and bar advertising rules.
Does the workflow touch any legal work?
No. It sends a courteous text with a review link. It gives no legal advice, discusses no matter details, and quotes no fees. It is operational messaging only. You approve every word of the template.
Can you set this up and connect it to my case system?
Yes. The free version is yours to deploy. If you want it triggered from your case-management system with reminders and reporting, that is a Quick-Win Build, typically $5k to $15k over 2 to 3 weeks.