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n8n workflow Beginner Single-firm

Automated Google Review Requests for Law Firms

When a matter closes, this workflow sends every client the same review request by text at the 48-to-72-hour sweet spot. More Google reviews, asked consistently, without you remembering to do it. Free n8n workflow, yours to keep.

15-minute setupSMS-first via TwilioReplaces a $50-$300/mo reputation tool
Download it — no email needed

Import it into n8n

  1. The button above downloads the workflow as a .json file — that is the whole download.
  2. In n8n, open the workflows list, choose Import from File, and select the file you just downloaded.
  3. Open each node flagged with a warning and connect your own credentials — none of ours are in the file.
  4. Run it once manually before you activate it, and check the output is what you expect.

A review request going out by text after a closed matter

How it works

  1. Receives a matter-close event via a webhook from your practice management system.
  2. Normalizes the payload, verifies the matter is actually closed and a client phone number exists, and stops if the event is not eligible.
  3. Builds a rating-request SMS from project variables and waits 48 hours before sending.
  4. Runs the message through the Bar-Compliance Guardrail to check opt-outs and log the outbound message, then sends the rating request via Twilio and emails the firm a confirmation.
  5. Receives the client’s inbound Twilio reply via a second webhook, extracts a 1–5 rating (ignoring opt-outs and non-rating texts), and routes based on the score.
  6. For 4–5 ratings, runs a compliance check and texts the Google Reviews link; for 1–3 ratings, runs a compliance check, texts a private feedback form link, and emails the firm an immediate alert.

Compliance: never touches your legal work

This automation only handles operational steps — sending, routing, and moving data. It doesn’t draft, analyze, or make any legal judgment, consistent with ABA Opinion 512.

What’s inside

  • The review request workflowOne n8n file. On matter close it sends an SMS-first review ask at the 48-to-72-hour window, when the experience is fresh.
  • The same ask for every clientEvery closed matter gets the identical request. No cherry-picking who you ask, which keeps you on the right side of the rules.
  • A private feedback pathClients who raise a concern reach you directly so you can fix it. The public Google link is offered to everyone, never withheld.
  • Editable message templatesPlain, firm-approved copy you control. No legal content, no fee talk, just a courteous ask and a link.
  • 15-minute deploy guide + LoomConnect your phone number and your Google review link. No developer needed.

✓ Works great when

  • You close matters regularly but ask for reviews inconsistently or never
  • You want a steady flow of Google reviews without a paid reputation platform
  • You want the ask to go out automatically at matter close, not whenever you remember

✗ What breaks at scale

  • You want the ask triggered straight from your case-management system on matter status change
  • You need reminders, multi-channel follow-up, and reporting on review volume over time
  • You want private feedback logged and routed to the right person for service recovery

Frequently asked

What platform do the automated review requests run on?

They run on n8n, a free open-source automation tool you host yourself. Import one workflow file, connect Twilio and your Google review link, and it sends automatically. Nothing is locked to us.

Is this review gating? Is it compliant?

It is not review gating. Every client gets the same request and the same public Google link. We never screen out unhappy clients or hide the link from anyone. Alongside the public ask, clients can also raise a concern with you privately, so you hear about problems early. That is service recovery, not suppression, and it keeps you compliant with Google and bar advertising rules.

Does the workflow touch any legal work?

No. It sends a courteous text with a review link. It gives no legal advice, discusses no matter details, and quotes no fees. It is operational messaging only. You approve every word of the template.

Can you set this up and connect it to my case system?

Yes. The free version is yours to deploy. If you want it triggered from your case-management system with reminders and reporting, that is a Quick-Win Build, from $1,500, typically live within a week.

Want the version built for your firm?

Done-for-You Build.

The free workflow sends the ask on matter close. When you want it triggered from your case-management system, with reminders, multi-channel follow-up, and reporting, that is a Quick-Win Build. We wire it into your stack and hand it back tested, with the same-ask-for-everyone rule kept intact.

from $1,500 typical rangewithin a week typical timeline

What you get

  • Review asks triggered automatically from your case-management system on matter close
  • Reminder and multi-channel follow-up for clients who do not respond the first time
  • Private feedback logged and routed to the right person for service recovery
  • Reporting on review volume and response rate over time
The 60-Day Build Guarantee. We agree on one success metric before we start, write it into the SOW, and build to hit it. If we miss, we keep working for free until we do. Or refund your project fee minus third-party costs. You keep everything we built.